Privacy and Cookies

Aurora World GmbH

Introduction

Welcome to the privacy policy of Aurora World GmbH.

Aurora World Ltd respects your privacy and is committed to protecting your personal information. This privacy policy informs you how we look for your personal information and tells you about your data protection rights and how the law protects you.

While this Privacy Policy is provided in a concise, transparent, and understandable manner, please use the glossary to help you understand the meaning of some of the terms used in this Privacy Policy. If you are unclear about anything or wish to exercise your legal rights, please contact us using the details provided below. This Privacy Policy is provided in a layered format so you can click to access the areas listed below.

1. IMPORTANT INFORMATION AND WHO WE ARE
2. THE DATA WE COLLECT ABOUT YOU
3. HOW IS YOUR PERSONAL DATA COLLECTED
4. HOW WE USE YOUR PERSONAL DATA
5. INFORMATION ABOUT YOUR PERSONAL DATA
6. INTERNATIONAL TRANSFERS
7. AUTOMATED DECISION MAKING
8. DATA SECURITY
9. DATA RETENTION
10. YOUR LEGAL RIGHTS
11. GLOSSARY
12. Important information and who we are

Purpose of this privacy policy

This Privacy Policy is intended to provide you with information about how Aurora collects and processes your personal data, including any data you provide to us through correspondence or use of our website.

Our website is not intended for children, and we do not knowingly collect data relating to children.

It is important that you read this Privacy Notice together with any other privacy or fair processing notices we may provide on specific occasions when we collect or process personal data about you, so that you are fully aware of how and why we are using your data. This Privacy Notice supplements the other notices and is not intended to override them.

Controller

Aurora World Ltd is responsible for your personal data (collectively referred to as "Aurora," "we," "us," or "our" in this Privacy Policy). We are part of a global group of companies headquartered in South Korea, Hong Kong, and the USA.

We have appointed a Data Protection Officer ( DPO ) who is responsible for overseeing issues relating to this Privacy Policy. If you have any questions about this Privacy Policy, including any requests to exercise your legal rights, please contact the DPO using the details below.

Contact details

Our full details are:

Full name of the legal entity: Aurora World GmbH

Name or title of DPO: Jerome Kim

Email address: buero@auroraworld.eu

Postal address: Eschborner Landstraße 42-50, 60489 Frankfurt am Main, Deutschland

Telephone number: +49 (0)69 33995348

You have the right to lodge a complaint at any time with the Information Commissioner's Office ( ICO ), the UK supervisory authority for data protection issues ( www.ico.org.uk ). However, we would appreciate the opportunity to address your concerns before approaching the ICO, so please contact us in the first instance.

Changes to the Privacy Policy and your obligation to inform us of changes

This version was last updated on 10.October.2025. It is important that the personal information we hold about you is accurate and up to date. Please keep us informed if your personal information changes during your relationship with us.

Links from other providers

Our website and any correspondence between us may contain links to third-party websites, plug-ins, and applications. When you click on these links or enable these connections, third parties may collect or share data about you. We do not control these third-party websites and are not responsible for their privacy policies. When you visit a third-party website, we encourage you to read their privacy policy.

2. The data we collect about you

Personal data, or personal information, is any information about an individual from which that individual can be identified. It does not include data from which the identity has been removed (anonymous data).

We may collect, use, store, and transfer different types of personal information about you that we have grouped together:

• Customer information that we collect when you set up your account with us, whether on your own behalf or on behalf of your employer/representative organization, by completing forms on our website or otherwise, including your contact details such as name, email address, username, phone number, organization, financial information and your role.
• Supplier/vendor and agent information we collect before and throughout the negotiation and completion of our business relationship with you and/or your employer/representative organization (if applicable). This includes your contact information such as name, email address, telephone number, organization, financial information, billing address, and your role.
• Transaction data about yourself and/or your employer/representative organization.
• If you contact us, we may keep a record of that correspondence.
• Information about you that you have posted on third-party websites such as Facebook and Twitter.
• If you contact us to report a problem with our website or for technical or customer support, we may keep a record of that correspondence or conversation.
• Information you upload or share through our website.
• Personal information, including contact and financial information, to third parties (see Section 3 below for more information).
• Cookie information (see below and our Cookie Policy for further details).
• Details about your visits to our website, including but not limited to, traffic data, location data, weblogs and other communication data, the resources you access, internet protocol (IP) address, login details, browser type and version, time zone setting and location, browser plug-in types, operating systems and versions, and .other technology on the devices you use to access our website.
• Information about your preferences regarding receiving marketing from us and our third parties and your communication preferences.

We may also ask you to complete surveys that we use for research purposes, although you are not required to respond to them.

We collect, use, and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your Personal Data, but is not considered Personal Data under the law because this data does not directly or indirectly reveal your identity. For example, we may aggregate the data concerning your use of our website to calculate the percentage of users accessing a particular website feature. However, if we combine or connect Aggregated Data with your Personal Data so that it can directly or indirectly identify you, we will treat the combined data as Personal Data, which will be used in accordance with this Privacy Policy.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect information about criminal convictions and offenses.

If you do not provide personal data

If we need to collect personal data by law or under the terms of a contract we have with you and you fail to provide that data when requested, we will not be able to perform the contract we have or are trying to enter into with you (for example, to provide goods or services). In this case, we may need to cancel a product or service you have with us or cancel/not enter into the contract with you or your respective organization. If this happens, we will notify you at the time.

3. How is your personal data collected?

We use various methods to collect information from and about you, including through:

• Direct interactions . You may send us your personal information by filling out forms or communicating with us by mail, telephone, email, allowing us to scan your brand at a trade fair, or otherwise. This includes personal information you provide to:
• apply to our products or services;
• Create an account with us;
• interact with us to discuss the goods and services we offer;
• Subscribe to our service or publications;
• To have enquiry marketing sent to you;
• To have enquiry marketing sent to you;
• enter a competition, promotion or survey;
• Give us feedback.
• Automated technologies or interactions. When you interact with our website, we may automatically collect technical data about your equipment, browsing actions, and patterns. We collect this personal data using cookies and other similar technologies. We may also receive technical data about you when you visit other websites that use our cookies. Please see our Cookie Policy at http://www.auroraworld.eu/cookie_policy for more details.
• Third parties or publicly available sources. We may receive personal information about you from various third parties and public sources, as set out below.
• Technical data of the following parties:
  • Analytics providers like Google outside the EU
  • Advertising networks such as FW A (Tax Free World Association), VisitConnect
  • Search information providers such as Facebook, Google, Bing and any similar search engine within and outside the EU.
• Personal data necessary to complete financial transactions from providers of technical, payment and delivery services such as Shopify, Worldpay and Paypal.
• Personal information from publicly available sources such as company records, online and the electoral register within the EU.
• Contact your employer or a third party you previously provided with your contact details or for information.
• Agents, purchasing groups, member groups
• Lists of participants provided at trade fairs show that we are attending or are part of them.

4. How we use your personal information

We will only use your personal information when the law allows us to. Most commonly, we will use your personal information in the following circumstances:

• Where we need to perform the contract, we are in the process of contacting you or have entered into it with you.
• Where necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests, those interests will not be overridden.
• Where we have to comply with a legal or regulatory obligation.

See Section 10 'Glossary' to learn more about the types of lawful grounds we will rely on to process your personal data.

We generally do not rely on consent as a legal basis for processing your personal data other than in circumstances related to sending you direct marketing communications from third parties via email or text message. You have the right to withdraw your consent to marketing at any time by contacting us.

Purposes for which we use your personal data

We've set out below, in a table format, a description of all the ways we intend to use your personal data and the legal bases we rely on to do so. We've also outlined our legitimate interests, where appropriate.

Please note that we may process your personal data for more than one lawful ground, depending on the purpose for which we are using your data. Please contact us if you need details about the specific lawful ground we rely on to process your personal data where more than one ground is listed in the table below.

 

 

marketing

We strive to give you choices about certain personal information, particularly in the area of marketing and advertising.

Advertising offers from us

We may use your personal information to form a view of what we think you want or need, or what may be of interest to you. This helps us decide which products, services, and offers may be relevant to you (we call this marketing).

Except as set out above, you will receive marketing communications from us if you have requested information from us or purchased goods from us or if you have provided us with your details, if you are entered into a competition or registered for a promotion and in each case you have not opted out of receiving that marketing.

If you are a sole trader or in a partnership and you have not purchased goods from us in the past, we will only contact you for marketing purposes if you have expressly consented to receive electronic mail from us.

Third-party marketing

We will obtain your explicit consent before sharing your personal information with any company outside the Aurora Group for marketing purposes.

Opting out

You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on marketing messages sent to you or by contacting us at any time.

If you choose to receive these marketing messages, this will not apply to personal information provided to us as a result of a product/service purchase, warranty registration, product/service experience, or other transactions.

Cookies

Our website uses cookies to distinguish you from other users of our website. This helps us provide you with a good experience when you browse our website and also allows us to improve our website.

You can set your browser to refuse all or some browser cookies, or to warn you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our website may be inaccessible or not function properly. For more information about the cookies we use, please see our Cookie Policy, available upon request or from http://www.auroraworld.eu/cookie_policy

By continuing to use our website, you consent to our use of cookies. Our lawful grounds for processing the personal data we collect through our use of cookies and the purposes for which they are processed are set out above.

Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you would like an explanation as to how processing for the new purpose is compatible with the original purpose, please contact us .

If we need to use your personal data for an unrelated purpose, we will inform you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent in accordance with the above rules, where required or permitted by law.

5. Information about your personal data

We may share your personal information with the parties listed below for the purposes set out in the table in Section 4.

• Internal third parties as defined in the Glossary.
• External third parties, as defined in the Glossary.
• Third parties to whom we may choose to sell, transfer, or merge parts of our business or assets. Alternatively, we may seek to acquire or merge with other companies. If a transfer of our business occurs, the new owners may use your personal information in the same way as set out in this privacy policy.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not permit our third parties to use your personal data for their own purposes and only allow them to process your personal data for specified purposes and in accordance with our instructions.

6. International transfers

We share your personal information within the Aurora Group. This means that your data will be transferred outside the European Economic Area ( EEA ).

When we transfer your personal data outside the EEA, we ensure that it is afforded a similar level of protection by ensuring at least one of the following safeguards:

• We will only transfer your personal data to countries that the European Commission has deemed to provide an adequate level of protection for personal data. For more information, see European Commission: Adequacy of personal data protection in non-EU countries .
• We may use specific contracts and transfer agreements adopted by the European Commission that provide personal data with the same level of protection it has in Europe. For more information, see European Commission: Model contracts for the transfer of personal data to third countries .
• If we use US-based providers, we may transfer data to them if they are part of the Privacy Shield, which requires them to provide similar protection for personal data shared between the EU and the US. For more information, see European Commission: EU-US Privacy Shield .

Please contact us if you would like further information about the specific mechanism we use to transfer your personal data out of the EEA.

7. Automated decision-making

We do not make decisions about you using only technologies that have not involved any of our employees or anyone else.

8. Data security

We have taken appropriate security measures to prevent your personal data from being accidentally lost, used, accessed, altered, or disclosed in an unauthorised way. Furthermore, we restrict access to your personal data to employees, agents, contractors, and other third parties who have a need to know. They will only process your personal data on our instructions and are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

9. Data retention

How long will you use my personal information?

We will only retain your personal information for as long as necessary to fulfill the purposes we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Details on retention periods for various aspects of your personal data are available in our retention policy, which you can request from us : Contact us.

As a general guide, we are required by law to keep basic information about our customers (for seven years after they have ceased to use the customers for tax and other purposes).

In certain circumstances, you can ask us to delete your data: Contact us

In certain circumstances, we may anonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes. In this case, we may use this information indefinitely without further notice to you.

10. Your rights

Under certain circumstances, you have the legal right to:

• Request access to your personal information (commonly known as a "data subject access request"). This allows you to receive a copy of the personal data we hold about you and to check that we are processing it lawfully.
• Request correction of the personal information we hold about you. This allows you to have any incomplete or inaccurate information we correct about you, although we will need to verify the accuracy of the new data you provide to us.
• Request erasure of your personal information. This allows you to ask us to delete or remove personal information where there is no good reason for us to continue processing it. You also have the right to ask us to delete or remove your personal information where you have exercised your right to object (see below), where we have unlawfully processed your information, or where we need to delete your personal information to comply with local law. However, please note that we may not always be able to comply with your erasure request for specific legal reasons, which will be made clear to you at the time of your request.
• Object of the processing of your personal information where we rely on a legitimate interest (or those of a third party), and there is something about your particular situation which makes you want to process it on this ground because you feel it impacts your fundamental rights and freedoms. You also have the right to object to our processing of your personal information for direct marketing purposes. In some cases, we may be able to demonstrate compelling legitimate grounds for processing your information which override your rights and freedoms.
• Request restriction of processing of your personal information. This allows you to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the accuracy of the data; (b) if our use of the data is unlawful but you do not want us to delete it; (c) you need us to keep the data even if we no longer need it, if you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have legitimate grounds to use it.
• Request the transfer of your personal information to another party. We will provide you or a third party you have chosen with your personal information in a structured, commonly used, and machine-readable format. Please note that this right only applies to automated information you originally provided to us, or where we used the information to perform a contract with you.

If you wish to exercise any of the above rights, please contact us in writing.

No fee usually required

You will not have to pay a fee to access your personal information (or to exercise any of the other rights). However, we may charge a reasonable fee if your request for access is clearly unfounded or excessive. Alternatively, we may refuse the request in such circumstances.

What we need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access the information (or to exercise any of your other rights). This is another appropriate safeguard to ensure that personal information is not disclosed to anyone who has no right to receive it.

Time limit for answers

We aim to respond to all legitimate requests within one month. Occasionally, it may take longer than one month if your request is particularly complex or you have made several requests. In this case, we will notify you and keep you updated.

Right to withdraw consent

In the limited circumstances where you have provided your consent to the collection, processing, and sharing of your personal data for a specific purpose, you have the right to withdraw your consent for that specific processing at any time. To withdraw your consent, please contact the Practice Manager. Once we receive notification that you have withdrawn your consent, we will no longer process your data for the purpose(s) for which you originally consented, unless we have another legitimate basis for doing so under the law.