About us

Who are we?

Founded in 1981, Aurora World is now one of the world's leading manufacturers of plush toys and high-quality gift items. The company is also an established market leader in the character and content industry.

Our portfolio includes a wide range of branded and licensed products for different target groups. Distribution is carried out worldwide through a strong network that includes zoos, department stores, specialized toy retailers, leading gift chains, hospital shops, florists, and stationery stores.

Aurora World stands for proven quality, a diverse product range, and competitive prices. Our own production facilities, powerful sales structures, and specialized research and development teams ensure long-term innovation, reliability, and efficient collaboration with our business partners.

Why Aurora?

For over 40 years, Aurora World has been an industry leader in bringing imagination to life.

We offer several lines of plush toys that help children of all ages learn and expand their creativity through play. Each product is developed, designed, manufactured, tested, sold and supported by a single company. The mere possibility of seeing a concept through from idea to reality means we are fully involved in every step of the process. Because we own all our own factories, we have the capability to produce virtually anything we can imagine. If we don't already produce what your company needs, we can work together to bring it to market quickly and efficiently.